Aspects of Web Development that Your Business Website Needs to Nail
Today’s world is all online. If your business doesn’t have a website, no one will know about you. If your business has a poor website, very few will know about you or return to you. Web development skills have become necessary to succeed in the world of business. Aspects of web development that your business needs to nail for success include reduced loading times, increased responsiveness on all devices, and easy navigation for your users.
- Loading Times
- Responsiveness
- Navigation
In the time it takes your website to load you will lose customers. In today’s world of instantaneous technology, your customers care less about the exciting content and web design you have and more about speed. According to a survey, 47 percent of consumers expect a web page to load in two seconds or less. Intricate programming and elaborate designs will slow down your website. Page loading times also influence your SEO rankings. Install the proper infrastructure and do not overwhelm your website to drive in more traffic and support more customer interactions.
A responsive web design makes your website suitable for any type of device that accesses it. It is important to let your site be accessed by cell phones, laptops, computers, tablets, and anything else that can access the internet. Cell phones are responsible for as much as 62 percent of all internet searches, in part because people are so used to simply pulling out their phones to find answers. Responsive sites will provide a better user experience, for all devices, which will encourage customers to keep returning again and again.
When it comes to your website’s navigation, it is not the time to be creative. Make this as straightforward and easy as possible for your visitors to access the content they are looking for. Navigation includes menus and tools that help a user navigate through your site. Easily available contact information is important if you want to establish a relationship. The easier it is to follow your site, the longer they will interact with it.
Building a high-quality website takes time. Time invested in the website shows as it attracts users and increases your search engine optimization. As a business, it is crucial you know the importance of loading times, responsiveness, and navigation for your website. Knowing their importance and doing your best to fill those gaps will be the difference in having a successful website and business.
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